Serious about social

Attention proves every day that social media is fundamentally altering purchase decisions. We’re a social media agency that creates digital experiences designed around where consumers are in a given purchase cycle. With unparalleled insights into how consumers browse, research and buy, we measure the conversations that count, such as “Do more people want to buy my product today versus yesterday?”

Attention: Dunkin' Donuts Global Donut Day


By understanding the intent behind communications in social media, we can pay attention to the moments that matter most. As a social media agency with 100 professionals in 5 global offices managing more than 500 programs, our analytics, planning, creative, newsroom-content, digital development, and cross-media engagement teams surface purchase intent and drive sales lift throughout earned, owned, paid and partner media.

Disruptive creative drives customer journeys

Social is a behavior, not a channel. People have an inherent need to share and socialize. Our social media agency creates the most disruptive online experiences because we tap into natural social behavior. Many brands create digital experiences by organizing around the brand. Attention organizes around the consumer. Our disruptive approach creates organically cross-channel experiences, uniting, search, social and email to drive the customer journey.

Attention video: inflight fashion show Watch the video

serious clients

Attention social media agency NYC Clients: Mattel, Dunkin' Donuts, Westfield, American Express, Microsoft, Enfamil, Sports Authority, Samsung, Purell, Otter Box

First social practice specializing in regulated markets

Marketers in regulated industries face different marketing challenges in developing social media strategies due to compliance and governance restrictions. That’s why Attention launched REG-SM, the first social media agency practice to specialize in social media marketing for regulated industries such as pharmaceuticals, toys, financial services and spirits.

REG-SM was developed through Attention’s extensive experience for industry leaders such as Gilead, Blackstone, Mattel and Diageo. The practice boasts a compliance-based publishing platform, social playbooks by industry and sector, and battle-tested reporting and approval workflows supported by unparalleled creative excellence, specialized content development and full-service audience development.



New York City
160 Varick Street
5th floor
New York, NY 10013

Los Angeles
3535 Hayden Avenue
Suite 350
Culver City, CA 90232

340 King Street East
Suite 500
Toronto, Ontario M5A 1K8

Enterprise House
1-2 Hatfields
London, SE1 9PG


If you’re serious about social (and fun to work with!) we’d love to hear from you. Check out our career opportunities below.